May 2014

A habit is, by definition, hard to break. One definition says: A recurrent, often unconscious pattern of behavior that is acquired through frequent repetition. Once we get used to doig something a certain way, we like to continue doing it that way. It’s comfortable; it’s easy; it’s what we want to do. There’s a book […]

  Most of the time we talk about percentages within our marketing, simply because it is easier to do this and we are aggregating data from 1,000’s of calls made around the world. What I wanted to do today was simply put this into some perspective and show you just what those percentages mean, with […]