A habit is, by definition, hard to break.

One definition says: A recurrent, often unconscious pattern of behavior that is acquired through frequent repetition.

Once we get used to doig something a certain way, we like to continue doing it that way. It’s comfortable; it’s easy; it’s what we want to do.

There’s a book called The Power of Habit that says 40% of what we do on a daily basis is habit.  That means almost half of what we do on a daily basis isn’t consciously thought about – we just do it.

Then someone comes along and asks us to change the way we’ve done something for what seems like most of our life.

What follows is a condundrum.  Do we stick to what we know and, most likely, love or do we make the change?

As we all moved from using landlines and having to find a phone box (remember them?) to using mobiles, our habits changed and became ingrained.  Then came the smartphone!!!!!!!!!!

Isn’t it remarkable how the smartphone quickly became a habit. We had access to everything – our email, the internet, Angry Birds and Candy Crush and even the ability to make the odd phone call.

When we believe something is good, we’ll change our habits.  If someone tells us we have to change a habit, it better be good or the chances are that lip service will be paid, but little will actually change.

So presumably that means the secret to getting someone to do something is:

  1. make sure it involves little or no change to a current habit or pattern of behaviour
  2. show how it will benefit the user, or at least the business they work for

Okay, you’ve sussed me.  I’m now going to tell you that Amiigo’s app that cuts international and roaming call costs is done through minimal behavioural change.  The habits you’ve acquired over the last few years don’t need to change.

You got me….. sorry



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