2016 is going to be an interesting year, particularly if the predictions made by the mobile industry’s leading lights are anything to go by.
We’ve not interviewed them, so I must be honest and say this is our summary of the comments they gave to Mobile News magazine recently. Many of them talk about the increased prominence in our lives of the IoT, of wearables appearing everywhere and a change to the provider patterns as the big mergers go ahead. Let’s concentrate on the comments they made around international business…
Tanny Jeffrey, from Mdee, highlights the reduced revenues from roaming as something that will push distributors and partners to seek other ways to plug the gap. Although there are no suggestions around what they will look at, this is something we highlighted a little while back, where our concern is that roaming fees outside the EU will increase.
Manjot Mann, from Lebara, talks about a rise in virtual money as people’s desire to travel grows. He believes this will give organisations an opportunity to grow the suite of services they provide to international travellers. I’m guessing he won’t want them talking to us though.
James Phipps, from Excalibur Communications, talked about the gap between our phones and laptops growing ever smaller and that providers will have to understand this combined use if they are to succeed. As this happens, the amount of data being consumed via your phone will increase dramatically. Of course, we have to then warn you about billshock when you extend this pattern of behaviour to your business travel rather than simply at home. Come to think of it, it’s more likely to happen when you travel as you look to reduce the amount of stuff you travel with.
Stephen Stokols, from FreedomPop, continues along a similar line as he talks about how voice and text are being replaced by OTT services. Naturally this continues the growth of data consumption we mentioned above.
Finally, Jack Gordon from AeroMobile, discussed the expectation that travellers will want the same experience in the air as they have on the ground. They will want WiFi and the ability to use their devices without a break.
I hope you found this useful.